The Casio F-91W Legend: Why This Inexpensive Watch Is a Worldwide Bestseller

    This article contains affiliate links. We may earn a commission if you purchase through these links, at no additional cost to you. As an Amazon Associate I earn from qualifying purchases.

    Smartwatches have too many features, and luxury watches make me worry…
    If that sounds like you, there is a watch that strikes a remarkably good balance.

    The CASIO F-91W is the world's best-selling watch.
    It is light, readable, and popular around the world.

    contents

    The World's Leading Watch

    Priced in the 1,000-yen range, with only the essential features, yet still selling after more than 30 years—
    its name is CASIO F-91W.

    At first glance, it is an unassuming digital watch.
    Yet minimalists, soldiers, politicians, enthusiasts, and meme fans around the world love this watch as a legend.

    The F-91W series is a long-running bestseller with more than 100 million watches sold worldwide

    Why does the F-91W still hold such a prominent place in the watch world?
    Here are the reasons behind its formidable reputation in detail.

    あわせて読みたい
    Casio F-91W Color Guide: Classic, Gold, Clear, and Colorful Model Numbers I love CASIO watches more than any other watches. The F-91W is called the world’s strongest watch for simple reasons: is simple: light, thin, easy to read, h...

    Why the F-91W Is Called the World's Best

    Extraordinary Sales and a Long-Running Record

    • Released in 1989
    • More than 3 million continue to sell each year—an extraordinary figure
    • It is also described as the world's most widely worn wristwatch

    5 Reasons to Buy an F-91W

    • Exceptional value: 1,500 yen for 7 years of use
    • So light that it does not tire your wrist: 21g
    • Water resistance(30m water resistance for everyday use)
    • A battery life of 7 years
    • Retro yet practical; inexpensive enough not to worry about damage; a conversation starter

    Where to Buy the Casio F-91W-1

    Affiliate links — we may earn a commission.

    Where to Buy a Screen Protector for Casio F-91W

    Screen protector for Casio F-91W

    Search on Amazon.comSearch on eBay

    Affiliate links — we may earn a commission.

    Remarkable Value for Money

    • List price: 2,200 yen
    • Battery life: approximately 7 years
    • Lightweight resin construction, just 21g
    • Everyday water resistance, an alarm, and a stopwatch

    Versatility That Appeals to All Kinds of People

    • A child's first watch
    • A minimalist's only watch
    • A practical tool for soldiers or workers
    • A deliberately unexpected fashion choice

    Stories That Shook the World? The Legends of the Casio F-91W

    People around the world keep searching for the F-91W as a legendary watch because its exceptional practicality and low price have generated historical anecdotes reaching from the criminal underworld to space.

    ✅ A Model Worn by Osama bin Laden

    It is known for having been worn publicly by Osama bin Laden, the former leader of the Islamist extremist organization al-Qaeda, and overseas it is sometimes called the bin Laden model.

    ✅ A History of Misuse in Timed Explosive Devices

    Available almost anywhere for a few hundred yen, exceptionally resistant to damage, and with an unusually accurate stopwatch
    —for those reasons, terrorist organizations misused it extensively as a timer in improvised explosive devices, or IEDs.

    One disturbing story holds that CIA documents relating to the Guantanamo Bay military base listed possession of an F-91W as one criterion for identifying a terrorist.

    ✅ Record-Book-Level Toughness: A Return After 20 Years

    In 2015, a British man found an F-91W in his garden that he had lost 20 years earlier。

    The light had failed, but the watch itself was still running normally and was only 7 minutes slow.

    CASIO's public-relations team reportedly acknowledged that it could happen under the right conditions—making its accuracy and durability seem truly legendary.

    ✅ Is the F-91W NASA's Official Watch?

    Online, stories sometimes claim that NASA astronauts used the F-91W. More precisely, however, the watches officially approved by NASA and used in space were its G-SHOCK relatives, such as models in the DW-5600 series.

    Still, the fact that watch fans worldwide seriously debate whether an F-91W could go to space says much about the potential they see in it.

    More Reasons People Love the F-91W

    ✅ Celebrities and the F-91W: Former President Obama Wore One, Too!

    It briefly went viral after former President Barack Obama was seen wearing one, and it also has many fans among well-known DJs and rappers.

    ✅ An F-91W Loved on the Battlefield

    • Worn by soldiers in Afghanistan and Iraq
    • Listed in CIA documents as a model favored by members of terrorist organizations
    • Even described as a watch used to identify targets

    ✅ The F-91W's Popularity as an Internet Meme

    Holding down the bottom-right button on the time display brings up the letters CASIO is a widely known hidden trick around the world.

    What Makes the F-91W So Appealing

    From CASIO's official website

    Remarkably Light: The Comfort of 21g

    • At 21g, its body is so light you forget you are wearing it
    • While exercising, working, or sleeping, it stays unobtrusive

    Repairs and Modifications Anyone Can Try

    • You can open the case back and replace the battery yourself
    • Custom dials and band swaps are popular too
    • The fun of becoming a custom F-91W craftsperson, wherever you live

    An Appeal You Do Not Get With Analog Watches

    • Easy readability that an analog display does not provide
    • A rugged, cool digital display
    • A practical stopwatch and alarm
    • Its retro-digital, deliberately digital character has an appeal of its own
    From CASIO's official website

    An Honest Look at the F-91W's Shortcomings

    A Weak Light: Is That an Outdated Complaint?

    Older F-91Ws used a small green bulb with limited brightness.
    Many people said it was dark and difficult to read.

    However, recent production batches have been improved with LED lighting and it is brighter and easier to read than before.
    Even so, it is still a small point light rather than a full backlight and visibility remains imperfect.
    *Some watches still in circulation may retain the older specification, so check before buying.

    Some People Find It Cheap-Looking

    • The resin case does not have a luxury feel
    • Many fans, however, see that rugged simplicity as part of its character

    Water Resistance Is Basic

    • For everyday use, such as rain and handwashing
    • Swimming and bathing are considered unsuitable, although it will generally cope

    Popular Inexpensive Casios Often Compared With the F-91W

    How It Differs From the A158W

    → A related design with a metal finish.If you prefer a metal band and prioritize the feel of the materials, consider this model.

    あわせて読みたい
    Casio A158WA-1: So Thin and Comfortable, It Is Hard to Go Back to Anything Else I like "square G-SHOCK" more than any other watch. I also like Casio watches, so I will introduce them. POINT "Almost perfect watch" with metal band Light, t...

    Where to Buy the Casio A158WA-1

    Affiliate links — we may earn a commission.

    The A158WEA-9 with a gold dial is a nice option too.

    あわせて読みたい
    [The coolest digital watch] CASIO A158WEA-9 [Aimyon model] I like "square G-SHOCK" more than any watch. I also like Casio watches, so I will introduce them. The coolest watch in the world Light, thin and easy to use ...

    Where to Buy the Casio A-158WEA-9

    Affiliate links — we may earn a commission.

    How It Differs From the F-105W

    → Larger and easy to read, with a full-display backlight for dark conditions.Choose the F-105W for an EL Backlight That Works Well at Night

    あわせて読みたい
    Casio F-105W: A Standard Digital Watch with an EL Backlight I like "square G-SHOCK" more than any watch. I also like Casio watches, so I will introduce them. POINT Urethane bezel and band model with EL backlight The b...

    Where to Buy the Casio F-105W-1AW

    Affiliate links — we may earn a commission.

    How the F-91W Differs From Other Inexpensive Casios

    The F-91W stands out for its light weight, durability, and history.

    F-91W Reviews: What Owners Think

    Overall Assessment

    「light, inexpensive, and durable are the 3 qualities that receive overwhelming support.
    Across owner comments and specialist publications, comfort on the wrist at 21g、practicality beyond its price、better-than-expected accuracy are frequent themes.
    On the other hand, weak lighting、basic everyday water resistance、the lifespan of the resin band are cited as weaknesses.British GQ+2Hodinkee+2

    Positive Feedback, Summarized

    • Exceptionally light and thin: some even describe it as uber-light and thin.
      Many say it remains comfortable over long periods.Hodinkee
    • Plenty of features for the price: international publications have described it as exceptional value—best bang for your buck.British GQ
    • High accuracy: some measured results are within a few seconds per month (the published specification is ±30 seconds per month).
      Owners do not need to adjust the time frequently in everyday use.watchguy.co.uk+1
    • Cultural and fashion appeal: celebrity sightings and descriptions of it as an inexpensive but knowledgeable choice appear too.
      Financial Times +1

    Points to Consider, Summarized

    • The light, or Microlight, is relatively weak: in the dark, the assessment is readable, but not ideal.Wikipedia
    • Water resistance is for everyday use, at 3 atmospheres:Swimming and bathing are not recommended。
      Community members report success, but it is outside the official specification and is not recommended.Wikipedia +1
    • the lifespan of the resin band:Sweat and ultraviolet exposure can cause it after 1 to a few years to start cracking.
      Many people switch to NATO-style or nylon bands and keep using the watch.Reddit+1

    Specific Comments: Short Excerpts

    • 「Objectively, the F-91W is the best. The battery lasts 7–10 years, and it is exceptionally comfortable. (Owner post)Reddit
    • 「A classic under 20 dollars that works with both a school uniform and a suit. (Media review)British GQ
    • 「Inexpensive, light, simple, and reliable—no unnecessary features. (Column)Financial Times

    Ratings Indicators From Retailers and Publications

    • High ratings numbering in the tens of thousands on Amazon and other retailers: as of 2024, over 60,000 reviews, averaging 4.6/5 was reported, and it remained a bestseller in 2025.El País
    • Specialist publications also continue to cover it as a staple in the 15–20-dollar range.Hodinkee

    Suggestions for Low-Light Readability and Customization

    • For low-light readability: if nighttime use matters, the F-105W with a full EL backlight is worth considering too.
    • For band longevity:switching to a thin 18mm NATO-style or nylon band can improve comfort and longevity.
      Community guides can help with the replacement process.

    Where to Buy an Airself 18mm NATO-Style Nylon Watch Band

    an Airself 18mm NATO-Style Nylon Watch Band

    Search on Amazon.comSearch on eBay

    Affiliate links — we may earn a commission.

    Video Guide: The F-91W Legend

    My Take: The F-91W Is a Leading Watch With Stories to Tell

    Inexpensive, light, and durable.

    More than 30 years of history, with stories that are still being told.

    The F-91W is loved worldwide as a culture or philosophy that goes beyond being just a wristwatch.

    The F-91W is a complete watch, balancing features, price, and history.

    In a very different way from luxury watches, it could fairly be called the wristwatch with the most stories to tell.

    Experience that legendary appeal on your own wrist.

    Where to Buy the Casio F-91W-1

    Affiliate links — we may earn a commission.

    Where to Buy a Screen Protector for Casio F-91W

    Screen protector for Casio F-91W

    Search on Amazon.comSearch on eBay

    Affiliate links — we may earn a commission.

    Specifications

    ModelF-91W
    Size (L × W × H)38.2 × 35.2 ×8.5 mm
    Weight21g
    Band MaterialUrethane
    Bezel MaterialUrethane
    FeaturesWater resistance for everyday use

    *For reference

    The F-91W replacement battery is a CR2016.

    Where to Buy Panasonic CR2016 3V Lithium Coin Batteries (5-Pack)

    Panasonic CR2016 3V Lithium Coin Batteries (5-Pack)

    Search on Amazon.comSearch on eBay

    Affiliate links — we may earn a commission.

    あわせて読みたい
    Casio F-91W Color Guide: Classic, Gold, Clear, and Colorful Model Numbers I love CASIO watches more than any other watches. The F-91W is called the world’s strongest watch for simple reasons: is simple: light, thin, easy to read, h...
    Let's share this post !
    contents